Problem solved

Sales and GTM teams often spend significant time on repetitive tasks such as prospecting, researching leads, updating CRM records, and coordinating outbound campaigns across multiple tools. Northlight addresses this by offering AI agents that automate personalized GTM workflows, aiming to reduce manual effort and keep CRM and sales activities synchronized.

Use cases

• Automating outbound sales prospecting with AI agents.
• Updating HubSpot or Salesforce CRM records after sales activities.
• Running LinkedIn outreach and engagement workflows.
• Building personalized GTM agents for startup sales teams.
• Automating lead research and qualification for SDR teams.
• Orchestrating multi-step sales workflows across browser and CRM.

Audience

• Business Users
• Enterprise
• Startups

Pros

• Focused on GTM and sales automation workflows.
• Combines browser, LinkedIn, and CRM automation in one agentic platform.
• Designed to create personalized agents automatically.
• Potential to reduce manual prospecting and CRM data entry.
• Positioned as a personal runtime rather than a generic chatbot.

Cons

• Currently not accepting customers according to homepage.
• Pricing and availability are not publicly disclosed.
• Limited public documentation and independent reviews.
• May require access to sensitive CRM and LinkedIn accounts.
• Automation on third-party platforms can be subject to terms-of-service or rate limits.