Problem solved

Scanora solves the problem of fragmented visibility measurement across traditional search engines and AI assistants. It helps businesses determine whether AI tools mention their brand, how often competitors appear instead, which Google rankings are slipping, and where content or backlink gaps exist. It also attributes incoming leads to AI platforms so marketing teams can connect AI visibility efforts to pipeline.

Use cases

• Track brand mentions across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview
• Monitor weekly Google keyword rankings and detect drops
• Compare share of voice against competitors in AI-generated answers
• Run a free 60-second SEO and AI visibility audit for a website
• Identify content and backlink gaps through competitor analysis
• Generate keyword ideas with search volume data
• Attribute inbound leads to AI platforms using a tracking snippet
• Receive email alerts for ranking losses or lost AI mentions

Audience

• Business Users
• Content Creators
• Product Managers
• Enterprise
• Startups

Pros

• Combines SEO ranking tracking and AI visibility monitoring in one platform
• Tracks mentions across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview
• Offers a free 60-second audit as an entry point
• Provides automated email alerts for ranking drops and lost AI mentions
• Includes competitor share-of-voice analysis and AI lead attribution via tracking snippet

Cons

• Ongoing monitoring and full reports require paid Pro or Agency plans
• No public API, self-hosted deployment, or open-source option indicated
• AI visibility results depend on third-party model behavior and may change over time
• Public documentation and interface content are primarily in German with some English pages
• Pricing is listed in EUR and may be oriented toward agencies and marketing teams